Building an Integrated Tech Stack to Support Business Transformation
Exploring how the best marketing leaders approach buying and evaluating martech
April 23, 2018|7:00 PM PT|Morton's Steakhouse, San Jose
Digital transformation is essential for Marketing Operations leaders who are trying to modernize the way they work to achieve the right business outcomes.
In this exclusive round-table dinner, we’ll be discussing the role technology plays in business transformation and how the best marketing leaders build a best-of-breed martech stack that will drive better decisions, enable more intelligence, and help you more quickly get to the outcomes you need to deliver.
Join us on April 23rd at Morton’s Steakhouse—just a short walk from the San Jose Convention Center. You’ll hear from a panel of cutting-edge marketing leaders, network with fellow MarTech pros, and enjoy dinner on us. We’ll share real-world success stories and discuss strategies that can help your marketing team to:
● Transform the way work gets done to maximize resources and results
● Gain real-time visibility and higher quality insights for better decision making
● Break down silos by connecting teams and technologies
● Properly combine data, people and skills to get the right results
Space is limited, so RSVP today to save your seat!
As Director of Solutions Marketing for Workfront, Brent Bird leads go-to-market research and content marketing strategy. He has worked with hundreds of global marketing teams and agencies to help them effectively manage their workload and control chaos. Brent has spent the majority of his career marketing enterprise software solutions, but he has also spent time in advertising, broadcasting, and copywriting. He is working to attend a game in every Major League baseball park to determine which hot dog wins.
Jocelyn Brown
VP Customer Success | Allocadia
As VP, Customer Success, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.
Eric Rotkow
Managing Director | Zee Jay Digital
Eric Rotkow is Managing Director at Zee Jay Digital, a boutique consulting firm focused on transforming marketing organizations and technology. He leads the research, design, strategy, and implementation of enterprise-wide marketing initiatives for his clients which include Nike, Walmart, Target, Microsoft, T Rowe Price, American Express, and many others. Prior to ZJD, Eric led marketing operations practices at prominent global consulting and software development firms. He lives in Providence, Rhode Island, and is an active member of the greater Boston business community.
Patrick helps make better marketing easier, by applying an operational approach to people, process, and technology. He leads a team of 5 people responsible for managing a tech stack that helps power the Plantronics Global Marketing department content operation. When not working Patrick spends time on numerous home improvement “hobbies”, surfing, and spending time with his wife and 4 teenage children.
Chris Savoie
Director of Product Strategy | Workfront
Chris Savoie currently works developing core product strategy for Workfront. His previous professional experience includes stops in the oil & gas industry both as a product manager and a software consultant as well as an instructor supporting human spaceflight activities at NASA's Johnson Space Center. His favorite numbers are 3, 7, 10, and 21.
Chris Savoie
Director of Product Strategy | Workfront
Chris Savoie currently works developing core product strategy for Workfront. His previous professional experience includes stops in the oil & gas industry both as a product manager and a software consultant as well as an instructor supporting human spaceflight activities at NASA's Johnson Space Center. His favorite numbers are 3, 7, 10, and 21.
Chris Savoie
Director of Product Strategy | Workfront
Chris Savoie currently works developing core product strategy for Workfront. His previous professional experience includes stops in the oil & gas industry both as a product manager and a software consultant as well as an instructor supporting human spaceflight activities at NASA's Johnson Space Center. His favorite numbers are 3, 7, 10, and 21.
Chris Savoie
Director of Product Strategy | Workfront
Chris Savoie currently works developing core product strategy for Workfront. His previous professional experience includes stops in the oil & gas industry both as a product manager and a software consultant as well as an instructor supporting human spaceflight activities at NASA's Johnson Space Center. His favorite numbers are 3, 7, 10, and 21.
